Pimiera’s new general manager, James Gorman, said the move is an extension of his goal to diversify the company.
“We want to attract more women, we want to bring in more young people, we’ve always had that in our DNA,” Gorman said.
Pimeria’s brand, Pimietera, was born from a passion for the pomelo, a tropical fruit with a reputation for calming the nervous system.
The company sells pomées in a variety of shapes and sizes, including “pomée-size” versions, with a small pomée in each container.
The original Pimetas was the first to offer pomemos in the U.S. in 2012, but they have since expanded to include other tropical fruit flavors and a number of other brands.
Gorman sees this move as part of the company’s overall strategy to broaden its horizons.
“This is a great way to go from a pomelos focus to a broader palette of flavors, and also to create a brand that is well-rounded and sustainable,” he said.
“I’m excited to bring more of the pomegranate flavors into our portfolio.”
Gorman said the company is also adding two new divisions, a pharmaceuticals division and a cosmetics division.
“The pharmaceuticals business will be in a new, state-of-the-art facility in New York,” he added.
Pimietas is owned by the Agoda family, who have been in business since the early 1900s.
The company has made some moves recently.
In October, it bought the global food processing company, StemExpress, for $4.6 billion, bringing Stem Express’s total workforce to just over 5,000 people.
In May, Pima Brands, a division of the parent company, Pemex, announced it was acquiring Piminetas to further diversify its portfolio.
It is unclear when the acquisition will occur, but Pimieras is currently under a licensing agreement with Stemexpress.
For more information on Pimiantas, visit its website at www.pimieters.com.